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Inside Comcast's Multiview Revolution: How Fan Behaviour Turned a Cloud Innovation into a New Sports Viewing Experience

Ahead of the 2024 NFL season, Comcast introduced a cloud-powered, server-side multiview experience enabling fans to seamlessly follow multiple live games without juggling inputs, devices, or screens. As engagement surged, Comcast scaled its multiview offering to thousands of cloud-generated live channels, introducing new combinations, regional variants, and sport-specific layouts — all without modifying hardware or updating client applications. This session will reveal the inside story behind Create Your Own Multiview and how a cloud-native, server-side multiview architecture enabled hundreds of concurrent live layouts — without new hardware or deployment cycles.

Moderator: Paul O’Donovan, Senior Director of Product Management, MediaKind

Speakers: 

  • Joe Krell, VP, Engineering, Comcast
  • Cory Zachman, CTO, MediaKind

Location: Streaming Summit

April 20, 2026