Media companies generate massive volumes of audience behavior, content metadata, and advertising data yet much of this information remains siloed, unstructured, and under-monetized. As traditional revenue models come under pressure, the ability to activate first-party data at scale has become a critical differentiator.

In this session, Genpact explores how leading media and entertainment organizations are operationalizing AI to convert fragmented data into measurable commercial outcomes. Attendees will learn how AI-powered data products unify audience, content, and ad signals; embed intelligence directly into monetization decisions; and enable new revenue streams across advertising, content distribution, and audience engagement — moving beyond pilots to repeatable, scalable impact.

Speakers:

William Merchan, Global Industry Lead, Media & Entertainment, Snowflake
Bidish Sarkar, Senior Vice President, Genpact
Dipanjan Das, Vice President, Genpact

Location: Media and Entertainment Theater