Many large organizations now produce more video than traditional broadcasters — yet most are still structured like “corporate video departments.” This session breaks down how enterprise media teams are evolving into true in-house studios, creating everything from training and internal communications to entertainment-driven brand programming.

Through real-world examples, the panel covers:

How corporate video teams are expanding beyond instructional and comms content into entertainment and original programming
The org structures, roles, and workflows that separate hobbyist teams from scalable in-house studios
Technology stacks and production models that enable broadcast-quality output inside enterprises
How leading companies measure ROI across internal engagement, brand impact, and cost efficiency

You will learn:

How to assess whether their organization is ready to operate like an in-house studio
Which production and staffing models actually scale (and which don’t)
How enterprise media teams justify budget and headcount with clear ROI frameworks
Why entertainment thinking — not just messaging — is becoming critical to enterprise video success

Moderator: Irad Eyal, Founder & CEO, Quickture

Speakers:

Jack Verschleiser, Director, Content and Business Strategy, Superconnector Studios
David Pond, Head of Production, LinkedIn
Jonathan Lyth, Product Director, Enterprise Media, Grass Valley
Gary Schneider, Senior Staff Media Systems Engineer, LinkedIn

Location: VideoNext Theater