NAB Show

NAB Show

Video.

Developing an AI Agent Strategy for Media Technology Providers

AI agents are rapidly transforming the landscape of media technology, orchestrating workflows, generating actionable insights, and automating complex tasks throughout the entire content lifecycle. For solution providers and studios, broadcasters, and streaming platforms, this shift presents a unique opportunity to create agent-driven systems that address real-world challenges in production, operations, and audience engagement.

Delve into practical use cases for AI agents in film, streaming, and broadcast environments. Discover proven strategies for integrating agents into existing tools and workflows, managing risk and governance, while delivering innovative capabilities that creative and operational teams are ready to adopt. Gain an actionable roadmap to help you plan, develop, and optimize your own AI-powered solutions for dynamic media workflows.

Speaker: Rick Champagne, Director of Global Media & Entertainment Industry Strategy and Marketing, NVIDIA

Location: AWS Theater

May 1, 2026