Lisa Watts, CEO and founder of CREE8, shares how NAB Show has been instrumental in the company’s growth journey, from its early introductions to winning a Product of the Year Award and expanding its presence on the show floor. As a startup focused on solving common challenges for creative teams of all sizes, CREE8 leverages NAB Show to connect directly with influencers, global brands and key decision-makers.

Watts highlights how the event brings together the entire storytelling ecosystem, creating unmatched opportunities to do business, build relationships and gain visibility. From the Creator Lab to high-impact conversations, hear why NAB Show is a powerful platform for innovation, collaboration and growth for emerging companies in media and entertainment.