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Building Personalized Fan Experiences in Sports Streaming

Sports fans now expect streaming to feel truly live and tailored to them on every screen they use. This session discusses what it takes to deliver consistently high-quality streaming experiences that hold up from green flag to checkered flag. The discussion highlights the NASCAR–Dolby OptiView partnership and how low-latency video enables real-time personalization for both fans and teams. The conversation covers why real-time matters at the track, how fans can build personalized experiences, and how these capabilities have expanded into mission-critical team and enterprise use cases.

Speakers:

  • Patrick Carroll – Managing Director of Event and Race Technology, NASCAR
  • Paul Boustead – VP, Product Strategy, Dolby OptiView

Location: Streaming Summit

April 20, 2026