NAB Show

NAB Show

Video.

Augmenting the Game: How NBC and Google Cloud Are Redefining Live Sports Analysis with AI

AI is fundamentally changing how athletes train and how we experience live sports. Join Google, NBC, and the AI Blackbelts team for a deep dive into their collaborative work using AI to provide real-time analysis of Team USA athletes for the Winter Olympics. This discussion will highlight how technology is transforming athlete performance data into broadcast insights, connecting innovation from the field to production and the audience.

Speakers:

Jane Day, Key Account Director, Media and Entertainment, Google Cloud
Darryl Jefferson, SVP, Engineering & Technology, NBC Sports & Olympics
Brian Crook, Director, AI Tech, GTM, Google

Location: Sports Theater

May 4, 2026