Virtual production isn’t just for Hollywood anymore — it’s becoming an enterprise growth engine. In this session, we’ll unpack how a cross-industry collaboration created a lower-cost, virtual production workflow using in-camera VFX and IP-based infrastructure.

The Clorox Company shares how this approach increased content output while maintaining cost discipline. We also explore how building and validating a multi-vendor testbed (developed in partnership with Epic Games, AMD, and Qube Cinema) reduced deployment risk and created a repeatable blueprint for enterprise teams. If you’re evaluating virtual production for brand storytelling, marketing, or internal content pipelines, this session focuses on what matters most: ROI, interoperability, and operational efficiency.

Moderator: Eric W. Shamlin, Founder/CEO, FireBringer Media Group

Speakers:

Aaron Behman, Market Development Leader, AMD
Katie Stout, Director of Transformation, The Clorox Company
Rajesh Ramachandran, President & CTO, Qube Cinema
Justin Lee, Associate Director of Production, The Clorox Company

Location: VideoNext Theater