NAB Show

NAB Show

Video.

AI as Creator: Who Owns the Future of Hollywood?

AI is no longer a theoretical disruptor — it is becoming embedded in ideation, creation, development, production and post. But beyond efficiency gains and workflow tools lies a deeper question: how does AI expand storytelling itself?

The Ankler’s Reel AI columnist Erik Barmack convenes leaders from top AI studios to explore how emerging technologies are reshaping collaboration between artists and machines, how ideas move from concept to screen, and how IP frameworks may evolve in response. As experimentation accelerates, what guardrails are needed to protect creative integrity — and who gets to decide?

This conversation examines whether AI will function as a shortcut, a creative partner, or something entirely new — and what that means for the future of Hollywood.

Moderator: Erik Barmack, Founder, Wild Sheep Content/AI in Hollywood

Speakers:

Bryn Mooser, Founder and CEO, Asteria
Christina Lee Storm, Head of Studio, Narrative, Secret Level
Michael LoFaso, Co-CEO, Rideback and Spuree

Location: Media and Entertainment Theater

May 1, 2026