NAB Show

NAB Show

Video.

Accelerating AdTech: Scaling Context & Intelligence

The advertising industry is moving beyond basic automation toward an AI-native ecosystem where the ad stack is as intelligent as the content it sits alongside. For streaming platforms and broadcasters, the challenge has shifted: it is no longer about simply delivering a digital ad, but about leveraging massive-scale computing to turn unstructured video data into real-time, high-value metadata and personalized experiences. Gain actionable insights into bridging the gap between raw data and monetization in the AI era.

Speakers:

Megan McCoy, Global Industry Marketing, AdTech & MarTech, NVIDIA
Will Gaviria Rojas, Co-Founder & Field CTO, Coactive AI
Alec Bickerstaff, VP of Platforms, Emerging Technology, and Transformation, Propeller
Matt Groshong, Business Development Director, AdTech & MarTech, NVIDIA

Location: AWS Theater

May 4, 2026