Yak Gertmenian leads Creator Innovation at Influential, where he operationalizes the evolution of the creator economy into scalable solutions for global brands. He builds partnership models, content strategies, and measurement frameworks that drive performance, growth, and cultural relevance. His background spans global creative and leadership roles across agencies, platforms, and startups, including AOL, Verizon and recently Captiv8. He draws energy and inspiration from parenting twins, woodworking, and live music.