Creator & Founder, @uptin is a creator and former CNBC International journalist covering tech and money for an audience of over 3.2 million followers, including 1.1 million on TikTok. His content has generated more than 1 billion views across platforms, making him one of the leading voices in digital business storytelling today. He has worked with brands including Microsoft, Amazon, GM, and Visit Vegas. He is the founder of UP10 Media, a UGC content agency acquired by Augustus Media in December 2025. In addition, he hosts a podcast available at WhatsUptin.com, where he continues to explore the intersection of media, business, and culture.