Steve Passwaiter is President of Silver Oak Political, a Washington, DC political advisory
firm that helps media groups and organizations interested in improving their results from the
political ad sector or for firms looking to introduce new products and/or services into the
vertical.
Steve previously served as VP, Growth and Strategy and Senior Adviser to CMAG at Vivvix.
He formerly led Kantar/CMAG, the political intelligence unit of Kantar Media, from 2016-21
leading it to record revenues. Steve is also well known as a spokesperson on political ad
spending and messaging strategies being deployed by political advertisers around the
country and has been quoted on a wide number of media outlets around the world. His
relationships in the political world cover both sides of the aisle in addition to the editorial and
sales sides of media and AdTech.
Prior to joining Kantar/CMAG, Steve was Founder and CEO of SLP Media Strategies, which
supplied outsourced business development services. He is also a former Board Adviser for
Sportsdigita, a Minneapolis based interactive sports agency that specializes in digital
sponsorship, ticketing and fan engagement products for sports teams. Steve also served as
Vice President of Business Development for BIA/Kelsey following his experience in local
television sales management in Cleveland and Washington, DC.
Steve is a proud alum of John Carroll University in University Heights, OH and a longsuffering Cleveland Guardians fan.