Soyoung Lee is the co-founder of TwelveLabs. Rooted in Korea, accelerated in Silicon Valley, TwelveLabs is a full-stack AI video solutions company, building deep video understanding. Lee leads the go-to-market function, partnering closely with enterprises across media and entertainment, sports, advertising, public sector, automotive, and more to integrate advanced AI capabilities, such as semantic video search, video segmentation, and automated brand safety and compliance into their workflows. TwelveLabs has been recognized by CB Insights as one of the 100 most promising AI companies and by Fast Company as one of the World’s Most Innovative Companies.