Rob Delf is the Chief Executive Officer of Fabric, a leader in media and entertainment technology specializing in content supply chain solutions. With a deep understanding of the industry’s evolving landscape, Rob has been instrumental in driving innovation, operational efficiency, and data-driven strategies to empower studios, broadcasters, and content owners worldwide.

A seasoned executive with a track record of leading technology-driven transformations, Rob previously served as CEO of Rightsline, where he scaled the company into a global leader in IP rights management. His expertise spans SaaS, cloud-based infrastructure, artificial intelligence, and media workflow optimization—critical components in today’s complex content ecosystem.

Under Rob’s leadership, Fabric has strengthened its position as the industry’s most trusted partner for content metadata, media asset management, and workflow orchestration. Following the merger with Xytech Systems, he has championed an integrated vision that unifies metadata-driven intelligence with operational excellence, ensuring that media companies can streamline workflows, reduce costs, and maximize content value.

Rob’s career began in the entertainment sector, giving him firsthand insight into the challenges faced by media businesses. His passion for bridging technology and creativity has made him a sought-after voice in the industry, speaking on the future of content management, automation, and AI-driven efficiencies.

Rob holds a deep commitment to customer success, fostering a culture of collaboration and innovation within Fabric. He continues to lead the company’s mission of transforming the media supply chain with scalable, intelligent, and future-proof technology solutions.