Rich is President of SMPTE, the global society of media professionals, technologists, and engineers. In this role, he chairs the Executive Committee and Board of Governors who set the strategic direction of the organization, and fosters collaboration and education among its members.

Rich is a recognized innovator, thought leader and entrepreneur, focused on AI, cloud, media and immersive technology. With a background in media technology and services he is experienced across all stages of production, post and distribution.

Starting his career as an engineer at Dolby laboratories, Rich has developed and launched numerous products and services, and his career path has included some of the biggest names in technology and services in Hollywood as well as start-ups. Rich currently has a portfolio of roles in media technology, including start-ups, not-for profit work, and investment.

Rich is Co-Founder and Chair of the Board of Volustor, a SaaS platform providing workflow, asset management and visualisation for 3D scanning, spatial data and digital replicas in media, gaming, metaverse and industrial applications. Volustor has been forged in the furnace of high end Hollywood movie production and is a unique solution for volumetric media workflow and asset management.

Rich is also an investor and advisor with Hallstone Ventures, a Silicon Valley and Hollywood seed-stage fund focussed on AI startups in media. He previously held senior roles at Dolby, Technicolor and Deluxe.