Rebecca Avery is a strategic advisor and media operations expert with two decades of experience navigating the intersection of technology, content, and accessibility. As the Principal Strategy Partner at Integration Therapy, she helps media companies untangle complex supply chains and build smarter systems through metadata-driven approaches that prioritize usability and inclusion. A former metadata architect behind streaming standards still in use today, Rebecca brings both technical fluency and human-centered insight to every table she joins. She currently chairs the Metadata Working Group for the Streaming Video Technology Alliance and has advised on AI, accessibility, and operational resilience across the media landscape.