Punyabrota Dasgupta is a Principal Solutions Architect at AWS India. He has 25 years of experience working with larg media and entertainment customers round the world. He specializes in the media domains of direct-to-consumer, analytics, machine learning, consumer engagement and monetization. At AWS, he is an active member of both the media and machine learning technical field communities (TFC). Most of his thought leadership contributions are at the intersection of these domains, exploring how machine learning can be leveraged to deliver the next-gen media consumption experience. He works with his media customers to design and deploy such innovative solutions, improving and enriching the overall end-consumer experience. He has granted patents on personalized content recommendation, hyper-targeted advertisements and blogs regularly on the core media topics such as content management, personalization and monetization. Please refer to his LinkedIn profile here.Punyabrota is also a trained Indian classical vocalist and have earned his bachelor’s degree from a renowned institute in India. He is a regular performer at prestigious concerts in the country, a graded artist at All India Radio, and does have a couple of music labels to his credit. In the last few years, he has been exploring use cases to embrace machine learning into the world of music.