Perry Nightingale is the SVP for Creative AI, working in the WPP Innovation team managing groundbreaking research and furthering WPP’s market-leading combination of creativity and advanced data science. Perry is a passionate software engineer, currently specialising in artificial intelligence, robotics and computational creativity, and a leading figure in the communication industry – sitting on innovation juries for Cannes and D&AD, identified by Creativity magazine in the US as one of the pioneers in the new industry genre of Creative Technologists and listed in AdAges’s annual 50 most influential people in media. As well as working closely with clients and technology partners on generative & physical AI, he is a major advocate for supporting junior talent, co-founding the WPP Creative Technology Apprenticeship, WPP’s world-leading program to introduce a new generation of AI-native artists and engineers into the organization.