As Associate Vice President, Media Services Engineering Lead, Direct to Consumer
Products, Technology and Operations at the National Basketball Association (NBA),
Nikki Carter leads the group responsible for ensuring live game streams are operating
and accessible to fans. Carter and her team manage the delivery of internally and
partner generated video on demand content from partners as well as partner with
internal stakeholders to ensure successful media scheduling. Additionally, they manage the tools used to monitor live games by the league’s digital operations team, which allow them to manage and control live streams. Since joining the NBA in 2022, she’s supported the launch of key features like “Catch up with Key Plays” on NBA League Pass and helped overhaul the Game Media Scheduling System to improve the user experience through modern infrastructure, including new UI features. She also worked on the launch of the WNBA NextGen initiative, supporting the league’s live streaming capabilities and digital platforms.

Prior to joining the NBA, Carter served as a Software Engineer and Tech Lead at
Wayfair. She also previously held roles at Google as a Software engineer and
Abercrombie & Fitch.

Carter received a Bachelor of Science from Carnegie Mellon University in both
Computer Science and Chemical Engineering.