Mónica Reina, born and raised in Mexico City, studied cinematography and production at CUEC. A survivor of the 1985 Mexico City earthquake, she took part in search and rescue efforts, an experience that shaped her commitment to purposeful storytelling. She later co-founded Simplemente, guiding its growth from a modest digital services firm into the first Apple Certified Training Center in Latin America.

As director of Simplemente, Reina has been a driving force in designing and operating the largest LED volume in Mexico. She is dedicated to making advanced production tools accessible and has collaborated with leading companies including Apple, Amazon, Televisa, and Netflix to help creators realize authentic, ambitious stories.