Laura Ivey is a Research Director at Edison Research, now part of SSRS. With expertise in audio research, she has spent the past eight years as a member of the Share of Ear team, working closely with subscribers to understand and apply research findings. She utilizes many original datasets from Edison, including those on podcast listening, streaming, radio listening, and more, to create data stories and to further the understanding of the audio landscape in the U.S. Ivey began her career in local radio sales, followed by training and sales roles at Arbitron and Nielsen. She is a frequent presenter and believes in the power of good research. Ivey holds a master’s degree in applied sociology, a foundation that informs her approach to both qualitative and quantitative research.