Josh Walker is the Co-Founder and CEO of Sports Innovation Lab, a leading Data, Insights, and Analytics company transforming how brands and sports properties use fan intelligence to grow revenue. He oversees the development of the Fluid Fan Graph™: Sports Innovation Lab’s proprietary fan intelligence model built on observational, transactional, and deterministic fan data. Under his leadership, the company’s market analysis and real-time audience insights help global brands build more effective sponsorships, target advertising with precision, and deliver breakthrough fan experiences in the new age of sports and entertainment fandom.