Jonathan Liu is a creator economy executive, media operator, and technology leader with over a decade of management experience building and scaling high-growth businesses. His work focuses on turning digital creators into next-generation media companies.

He entered the creator economy through Creative Juice, a MrBeast financial services company, where he helped develop products and infrastructure that empowered creators to monetize and scale their businesses.

He later served as COO for Alan Chikin Chow, one of YouTube’s largest creator brands with over 100 million subscribers, helping expand the business into a multi-dimensional media company. He now serves as CEO for Zhong, where he leads strategy, operations, and growth for a global family entertainment brand reaching over 95 million followers across platforms.

He is particularly focused on how creators evolve from talent-led channels into enduring global media businesses.