John Racine is an expert in immersive media, with a background spanning 3D IMAX documentaries and Live VR broadcasts.

He began his career in 3D large-format filmmaking before joining NextVR Inc., where he helped pioneer Live Virtual Reality experiences. After the company’s acquisition, John joined Apple Inc., contributing to the development of Apple Immersive Video—now the gold standard for Stereoscopic 180° video on Vision Pro.Most recently, John joined forces with Rogue Labs to lead the creation of their Immersive Video and Spatial App Development division.