Jessica Reif Ehrlich is the Senior Media and Entertainment Analyst at BofA Securities, Inc. Global Research. She joined the firm in 1994 as Managing Director and her primary coverage includes the Media and Entertainment, Music and cable companies. Previous affiliation includes Oppenheimer & Co. Inc. where she was a Managing Director. Reif Ehrlich frequently appears on business shows and is often quoted in trade and business media. She has been recognized in Institutional Investor polls for cable, entertainment and broadcasting for over 20 years, and has been number one in at least one category fourteen times and is in the Institutional Investor Hall of Fame. Reif Ehrlich is on the Executive Committee of the UJA Federation as well as Committee Co-Chair for Entertainment, Media & Communications Division which is made up of industry leaders throughout the media landscape. She majored in marketing and received her BS from New York University where she was awarded Beta Gamma Sigma. She also received her MBA from New York University majoring in finance and international business.