Since 2017 Holly Leff-Pressman has been a senior leader at Screen Engine/ASI, a leading market research firm specializing in content monetization and platform analytics. She advises studios, streamers, and technology companies on distribution strategy, evolving audience behavior, and sustainable business models in a rapidly shifting media landscape – including understanding the implications of AI on the media industry.

Trained as an attorney, Holly began her career as a litigation associate at an entertainment law firm before moving into early digital distribution at Viewer’s Choice Television, where she negotiated and oversaw licensing for pay-per-view and early video-on-demand programming—well before OTT became mainstream. She later served as Senior Vice President of Worldwide Pay-Per-View and Video-On-Demand at NBCUniversal, helping shape early on-demand strategy, and as Executive Vice President at Nielsen, where she led content solutions and measurement innovation during the rise of streaming.

Holly serves as AI Legal Lead on the Television Academy’s Innovation Advisory Committee and is a newly appointed member of its Advocacy Committee. She also moderates the Television Academy’s TV Executive Peer Circle, Navigating Change, and leads the TVOT Connect programming initiative alongside founder Tracey Swerdlow.

She has been recognized with CTAM’s TAMI Award, honored as a Cable TV Pioneer, and named one of MCN’s Wonder Women for her leadership and contributions to the industry.