Guillaume Aubuchon is Vice President of Product Management at Avid Technology, where he leads strategy for cloud and AI-driven media workflows used by studios, broadcasters, and streaming platforms worldwide. With over 20 years of experience across product and engineering, he focuses on building scalable, intelligent systems that transform how content is created, managed, and delivered.

His work centers on applying AI and data to modern media production—from automation and metadata-driven workflows to distributed, cloud-native collaboration—enabling organizations to operate more efficiently and create at global scale.