Eliot Mack started in robotics, designing the original iRobot Roomba and giant walking dinosaurs at Disney Imagineering after graduating from Michigan and MIT.

In 2004, having had his fill of chasing dust bunnies, Eliot founded Lightcraft Technology. By applying real time robotics technology to the motion picture industry, he went on to create the Emmy Award-winning Previzion and Halide FX virtual studio systems.

In 2018, he teamed up with Avid founder Bill Warner and CTO Greg Cockroft to create a new vision of 'virtual production everywhere', leading to the Jetset iOS app.