Lightcraft Technology CEO, Eliot Mack is an inventor by nature. He started in robotics, creating animatronic dinosaurs at Disney Imagineering before designing the original iRobot Roomba. After becoming enamored with film production, he founded Lightcraft Technology and designed the Emmy Award-winning Previzion and Halide FX virtual studio systems. Seeing an opportunity to shrink that technology, he created the Jetset iOS app to make virtual production and story hacking available to anyone with an iPhone.

Today, he’s extending that mission by architecting Spark, a new Story Engine for film, TV, and other creative productions that is already reshaping who gets to tell big, original stories.