Dave Casper is Senior Vice President Digital Services at the Radio Advertising Bureau in Dallas. He directly oversees RAB’s online initiatives, including RAB.com, RAB Account Manager, RAB’s Ai suite of services such as RABCopyWrite and WhyRadio Ai, PROposal Assistant and GoCart, RAB’s e-commerce strategy. As a speaker, Casper has presented at the RAB / NAB Radio Show and at meetings and conferences all over the world.
Casper has more than 30 years of broadcasting experience as an announcer, program and creative director and brand manager. He has devoted much of his career in Radio to helping salespeople develop new streams of revenue through digital opportunities and specializes in helping broadcasters profit from their digital recourses.