Cindy Zuelsdorf’s company, Kokoro Marketing, specializes in marketing and marketing automation that starts a sales conversation, especially for broadcast media and high tech companies, including several companies here at NAB. She began her career in broadcast television, selling video and audio processing gear to organizations ranging from NBC to NASA, and brings decades of experience in relationship-driven technology sales and marketing.

Cindy is also Director of Marketing and Membership at the Advanced Media Workflow Association (AMWA). She is the author of 7 Marketing Basics, which reached #1 on Amazon’s new release list in the small business marketing category.