Brad Boim directs the daily media operations at Amazon Prime Video Live Sports with a focus on integrating both traditional and Generative AI solutions to support Prime’s media management, MAM, workflow orchestration, ingest and archiving initiatives. He bridges operational excellence with innovation, designing scalable, AI-driven workflows that automate complexity, surface deeper content insights, and unlock new creative and commercial value across the media lifecycle.

Boim previously spent 21 years running the Post-Production and Media Services team at NFL Media, where he developed and managed a large media operations team supporting all their live daily programming. In this role, Boim established all SOP’s and media workflows for NFL Media, integrating into multiple systems, API’s and Generative AI tools to support the media management ecosystem for the NFL.