Atheer Sabti is an Enterprise Architect at HCLTech, where he focuses on designing and delivering scalable operating models for broadcast and media organizations. His work centers on broadcast core architectures, centralized and cloud‑enabled operations, and the evolution from station‑centric to fleet‑level operational models.

Atheer works closely with broadcasters, technology partners, and internal engineering teams to align architecture decisions with real operational requirements, emphasizing reliability, efficiency, and long‑term scalability. His experience spans broadcast infrastructure, workflow orchestration, observability, and hybrid deployment models supporting both legacy and next‑generation broadcast environments.

At NAB, Atheer shares an engineering‑led perspective on how centralized broadcast core architectures can improve operational visibility, reduce complexity, and enable sustainable growth at scale.