
Andrés Palencia is the trailblazing millennial Latino Co-Founder and CEO of LatiNation Media, a multiplatform media company that leans proudly and unapologetically into its Latino identity. He is a media executive who is reshaping the culture and language of the industry, and he is a committed advocate for identity at every level of his work.
A former network creative executive, Palencia combines storytelling and strategy to lead a growing challenger brand that creates content with and for the 18 to 34 Latino generation in English. Under his leadership, LatiNation Media has achieved consistent double-digit revenue growth, built more than 100 brand partnerships, and developed a leading digital ad sales network and influencer network. He has also played a key role in expanding the company’s broadcast and AVOD distribution footprint.
Through brands like LATV and its award-winning original programming, Palencia is helping redefine the face, voice, and identity of Latino representation in the United States. Today, LatiNation Media stands as the leading independent Latino-owned English-language connected media network in the country, reaching Gen Z and Millennial Latinos across streaming, social, and digital platforms. With 25 years of storytelling experience and a growing lineup of original content, live events, and branded partnerships, the company offers brand partners authentic access to one of the most dynamic consumer groups in America.
Andrés Palencia continues to push culture forward by elevating the richness, diversity, and power of Latino identity in modern media.
More information: www.latination.com
Follow: @LatiNationMedia, #CulturaAtFullVolume
Session
Monday, April 20 | 11 – 11:30 a.m. | C2450 TV and Radio HQ
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.