Abi Hemingway is VP of Commercial & Partnerships at M2A Media, the cloud-native pioneer in live video distribution and media supply chain solutions. She brings over two decades of experience in live-streamed content production and commercial innovation across fashion, music, gaming, sport, culture, and broadcast.

Before joining M2A, Abi served as Chief Commercial Officer at JACKSHOOT, where she led complex live broadcasts for some of the world’s most iconic institutions and brands — including BAFTA, the Royal Opera House, the BRIT Awards, Harrods, TikTok, Meta, and the Royal Household.

A true pioneer in the evolution of live online broadcast, Abi has delivered landmark firsts throughout her career — consulting on the development of YouTube Live, TikTok’s first professional multi-cam live stream, Instagram’s first UK multi-cam production, and Facebook’s first live stream in HD.

At M2A, she leads the development of strategic commercial partnerships, driving the company’s global expansion and bringing new value to rights holders, broadcasters, and platform partners navigating the future of live and on-demand video.

Abi is an active member of Rise Women in Broadcast and was nominated for a RISE Award in 2023.