If everyone has the tools to create, what makes something worth paying attention to? Professional-grade production, global distribution and sophisticated creative tools once belonged to a select few. Now, a phone and AI put those capabilities in almost anyone’s hands. In an AI-powered creator economy, the human advantage becomes the differentiator. The result is an explosion of content—and a new scarcity: attention, originality and trust.

This session explores what matters when creating becomes easy: the expertise that gives ideas substance, the perspective that makes them distinctive, and the trust that makes people pay attention. We’ll examine how the best creators turn what they know into content people choose to consume—and what media leaders can learn from them about staying relevant when everyone can create.