Unscripted television is one of the most footage-intensive formats in media and most of it never gets seen. High shooting ratios mean that for every minute that airs, dozens more sit in storage, underleveraged and out of reach for the teams who could put them to work. ITV America, home to Hell’s Kitchen, Love Island, The Voice, and a catalog spanning decades, is changing that. Not by replacing the creative process, but by giving the people who drive it better tools to work with.

In this session, ITV America’s CTO and SVP of Technology join TwelveLabs co-founder Soyoung Lee to talk candidly about how one of the world’s leading unscripted studios is approaching AI: thoughtfully, practically, and at scale. From making vast archives searchable at production speed to streamlining post workflows across dozens of simultaneous titles, this is a conversation about where unscripted television is headed, from the people building it.