As audiences seek deeper participation in the stories they consume, prediction markets and interactive platforms are introducing new ways to engage with entertainment. From wagering on outcomes to real-time community forecasting and fan-driven signal, these systems blur the line between passive viewing and active participation — turning fandom into a dynamic, data-rich layer of the storytelling ecosystem. Kalshi's Will Brackett, Versant's Will McIntosh and MoviePass' Stacy Spikes explore how these platforms are reshaping audience behavior, extending the life cycle of content and creating new feedback loops between creators and fans. The conversation will also examine regulatory questions at play, and what this convergence of prediction, participation and platform power could mean for the future of storytelling.