Media and entertainment companies are sitting on goldmines of content, and AI is finally giving them the keys to maximize hundreds of thousands of hours of content in minutes. In this session, technology and business leaders from across the M&E landscape share how they're transforming dormant archives into active revenue streams by extracting more value from their footage during production. Whether it's sifting through vast archives at AI-speed to surface usable moments, expanding the production value of current series with high shooting ratios, or rethinking IP strategy at a global scale, the opportunity is broader than most realize. This is the conversation M&E leaders won't want to miss.