In this comprehensive industry diagnostic, Magid moves beyond traditional metrics to reveal the true architecture of today’s media ecosystem, blending trending proprietary data, industry perspective and primary quantitative exploration of today’s consumer. It examines the fundamental “why” behind consumer engagement across the fragmented spectrum of broadcast, social, streaming, Substack, podcasts and more, providing a high-fidelity look at the reach and momentum of legacy brands and platforms compared to the omni-media ecosystem. The session offers a strategic roadmap for engineering loyalty in a low-trust environment, addressing the widening gap between content attention and actual monetization.