For years, the media industry has been forced to rely on “text-first” AI. Models that require manual tags or fragmented plugins just to assume what is happening in a video. Reka is here to define the next era of media operations. We have built a natively multimodal-first architecture that sees, hears, and reasons across video, image, and text, simultaneously in a single, unified model. This is more than a faster search tool; it is a “World Model” that understands the physical context, emotional subtext, and complex dynamics of your content exactly as a human producer would.

Your archive is a goldmine, only if you can find what’s in it. Reka Vision is the intelligence layer designed to eliminate the traditional metadata bottle deck. It is able to process up to one hour of video in a single prompt. Broadcasters can now use natural language to find precise, unscripted moments like “find a specific product logo visible during a crowd celebration” across decades of untagged footage in seconds, transforming a storage cost into a searchable asset.

At Reka, we believe that deep understanding is half the battle; the real value lies in what you can generate from that intelligence. We empower media teams to go beyond discovery and move directly into creation:

• Contextual Monetization: Identify optimal “pause moments” and narrative-aware breaks for premium, non-intrusive ad placements that respect the viewer experience.
• Generative Highlighting: Stop spending hours in the edit suite. Reka identifies viral potential and automatically generates social-ready reels, teaser clips, and frame-accurate metadata in real-time.
• Automated Brand Safety: Instantly detect competitor logos and compliance risks across your entire library, protecting advertiser relationships before a single frame airs.

Join us as we show you how we take footage, and transform it into a revenue-generating engine—generating tags, ad slots, and highlights in a matter of seconds. It is time to move past basic tagging and enter the multimodal frontier.