With audiences splintered across platforms, news leaders and journalists are confronting hard questions: What’s the right mix of owned vs. distributed? Is streaming a savior or a cost center? Can short-form video drive loyalty — or just fleeting clicks? And should legacy brands fight to win the feed — or rise above it? Amid all of this, MS NOW is trying something new: membership.

MS NOW anchors Jen Psaki and Ari Melber and senior vice president of content strategy Marcus Mabry join Breaker’s Lachlan Cartwright for a conversation about the recently rebranded organization’s expansive digital strategy, how they are super-serving superfans through membership and building a community that puts the audience first.