AI platforms and chatbots are rapidly ingesting broadcaster content to power direct answers, summaries, and “zero-click” search experiences — often delivering value to users without sending them back to the source. As traffic, advertising, and subscription models feel the impact, broadcasters are confronting a strategic choice.

Blocking AI scrapers may seem like the obvious move, but there are broader strategic implications to an action. Restrictions can affect discoverability and partnerships. And blocking may facilitate or hinder future licensing opportunities.

In this candid conversation, industry leaders share how they’re weighing the risks and rewards of AI scraping — and what strategies they’re deploying to protect audience reach, revenue, and long-term control.