A session aimed at helping brands and content creators better understand each other's needs to navigate long term, sustainable partnerships in a constantly changing and uncertain media landscape. Key Takeaways: – For content creators, an understanding of what it means to be a "professional" creator in your approach towards brand partnerships and interactions
– For brands, an understanding of what content creators are often looking for in partnerships and how to avoid common pitfalls
-For everyone, a broader perspective on what it means to be a "career" content creator for the long term.