A candid look at how branded documentary work actually comes together when the cameras stop rolling and the edit begins.
Using my own progression as the through-line, we’ll trace the arc from my first behind-the-scenes project with Fujifilm — shot on the X-H2S in Colombia — all the way to the recent GFX100RF launch video. Each project taught me something I wish I’d known on the one before it, and I’ll walk you through the mistakes, the fixes, and the small decisions that compounded from shoot to shoot. Expect real footage, real client dynamics, and practical takeaways you can apply to your next assignment — whether that’s a personal project, a portfolio piece, or a paid brand job.

Key Learnings

• How to find story where there isn’t an obvious one
  Balancing a brand’s goals with honest, human moments
  Pre-production that actually holds up when things go sideways
  Shot discipline: when to roll, when to put the camera down, and how to edit on the shoot
  Working with clients and talent to earn real access
  Translating lessons from one project into the next — so each job gets sharper than the last
  Building a body of branded work that still feels like yours
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