In today’s streaming-first world, delivering a flawless media experience is not optional; it is expected. But what actually defines “quality,” and how do you measure it at scale? This session dives into the science behind media testing and benchmarking, revealing how leading organizations move beyond guesswork to data-driven performance. From playback reliability to device-level variability, we will explore how robust testing strategies uncover hidden issues, optimize user experience, and drive measurable business outcomes. You will walk away with a clear framework for benchmarking media performance and a new perspective on what it takes to deliver world-class streaming.