Cloud-compatible, software-defined systems are replacing the rigidity of hardware-based platforms with a new, fluid workflow that enables broadcasters to instantly expand their capacity and change their equipment selection. It can also transform large, one-time capital expenses into easier-on-the-budget operational expenses. Replacing fixed hardware with adaptable software enables broadcasters to manage production, playout, graphics, and automation within a unified, cloud-ready environment. It also brings with it the ability to add new channels, software updates, and enable remote work.

During this panel discussion, attendees will learn how stations can streamline production, enhance remote collaboration, and future-proof their infrastructure without disruption. The panelists will discuss how this increased flexibility supports creative freedom and faster turnaround times.

This expert panel will include Robert Seidel (former CBS VP of Engineering and SMPTE President), Claudia Souza (Chief Innovation Officer, Advanced Systems Group), and Satoshi Kanemura (President, FOR-A America). The panel will dive deep into best practices on getting a real-world, software-defined, on-premise station online. Together, these industry leaders will share firsthand insights into how broadcasters are simplifying operations, embracing hybrid infrastructures, and building the foundation for the next generation of agile, software-defined media environments.

Panelists will share real-world experiences on making the transition—what worked, what surprised them, and how hybrid approaches helped bridge the gap. Whether you’re starting your journey or ready to scale, this session will show how software-defined brings freedom, agility, and confidence to every stage of broadcast operations. In short, it’s a smarter way forward for broadcasters of all shapes and sizes.