NAB Show

NAB Show

Session.

SMPTE VIBE: The Global Translation Layer for OTT Accessibility and Scale

Saturday, April 18 | 4 – 4:55 p.m. | N259

SMPTE Visual Innovation and Brilliant Engineering Conference

As broadcast content moves beyond linear television into global streaming ecosystems, the translation layer has become as critical as the signal itself. Captions and audio-visual assets originally designed for traditional broadcast must now meet OTT platform requirements, support multilingual audiences, satisfy accessibility regulations, and function reliably in live delivery environments. Each shift introduces new engineering, scale, and workflow challenges.

This panel explores how Deluxe enables broadcast television, long-form entertainment, and live sports to reach international audiences at scale. Speakers will examine core video transformation technologies, including Assisted AI coloring, de-interlacing, and up-res workflows. The discussion will also address accessibility and localization solutions — from machine translation and text-to-speech to sign language support — and how these systems integrate to enable efficient, compliant global distribution, helping modern broadcast content reach broader audiences worldwide.

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