Most sports streaming failures don’t stem from a small audience, but from a flawed model. This session strips away vendor decks and recycled “best practices” to show what actually happens when you try to launch, scale, and survive in Tier-2 sports. As audiences grow, the cracks appear fast: production costs rise, platforms strain under real usage, and distribution becomes exponentially more complex. Smaller OTT platforms are forced to innovate earlier and faster, often serving as proving grounds for models that later migrate upstream. This presentation will walk through the real inflection points operators face and the changes required to move from experimentation to sustainable scale. This is an operator-level conversation about what breaks, what adapts, and what finally works.